What Do Marketers Need to Know About ActivityPub?
With the launch of Meta’s new social platform, Threads, the spotlight is also shining on a new-ish social networking protocol, ActivityPub. Sadly, it is not a neighborhood bar with yard…
What Does Google’s Switch to GA4 Mean for Marketers?
A lot of attention is being paid to Google’s “new” Analytics property, GA4. First, given that the original launch of GA4 was in October 2020, why is it “new?” Well,…