Social Media Marketing & Management:
Content That Connects
Canary & Coal provides full-service social media marketing, covering both organic content and paid social advertising that stays true to your brand's voice. Our Omaha-based social media marketing agency helps businesses of all sizes build, manage, and grow your social presence, turning followers into engagement and engagement into results.
Our Social Media Services
Social media is about more than simply posting content. We develop thoughtful social media strategies that help your brand connect with the right audiences, build meaningful engagement, and turn everyday interactions into opportunities to grow.
Organic Social Media Management
Organic social media strategy designed to reach your followers and maintain ongoing connections with your audience. Our organic social media services include:
Organic social media strategy
Social media content creation
Community management
Social media analytics reporting
Social media channel management
Social media brand strategy & voice development
Paid Social Media Advertising
Paid social media marketing that boosts your posts to find new customers on Meta (Facebook and Instagram), LinkedIn, Snapchat, Pinterest, and TikTok. Our paid social media services include:
Paid social campaign management
Audience targeting
Lead generation forms
Paid social media reporting
Organic Social Media vs. Paid Social Media
While organic social media strategy targets the followers you already have, paid social media gets you in front of potential customers who have yet to find you. Canary & Coal is a full-service social media agency specializing in both organic and paid social media for B2B and B2C businesses—from small businesses up to enterprise companies.
Social Media Platforms We Work With
Canary & Coal manages social media accounts and campaigns across all major platforms. Whatever channel your audience is on, we're there too.
Why Our Social Media Agency Is Worth It
While social media tools are convenient, they can't give you everything that a social media agency like Canary & Coal can. Personalized social strategy and content creation, first-hand paid social media expertise, and structured, customized reporting specific to your business are just a few reasons a dedicated social media partner beats a DIY toolkit.
Social Media Management & Marketing for Every Industry
We've managed organic and paid social media strategies for clients across a variety of industries, including agriculture, education, tourism, non-profit, and more. Wherever your audience scrolls, we know how to get your brand in front of them.
How We Build Your Social Media Plan
Step 1: Discovery & Consultation
We get to know where you brand stands on social media platforms and where you'd like it to go.
Step 2: Strategy & Recommendations
We craft a social media strategy tailored to your brand, with platform recommendations designed to reach your audience.
Step 3: Execution
From content creation to scheduling and posting, we bring your organic and paid social campaigns to life.
Step 4: Reporting & Optimization
We track performance across organic posts and paid ads, adjusting your your strategy based on performance to keep engagement growing.
Expand Your Social Presence
Get in touch to start your brand's journey to an elevated and authentic social media presence. We can help you create a strategy that strengthens your brand, engages your audience, and builds meaningful connections across the platforms your target audience is on.
Explore Related Services
Digital Media
Reach your audiences wherever they're watching, listening, browsing, or streaming using data-driven digital campaigns.
Frequently Asked Questions
What is social media management?
Social media management is the process of content creation, posting, analyzing, monitoring, and engaging with social media content across different platforms.
What is the difference between social media management and social media marketing?
Social media management covers everyday maintenance of a brand's organic social media presence across different social media channels. Social media marketing takes that a step further to promote the sale of products or services from a business through social media, usually through paid social media ads.
What is the difference between organic and paid social media?
Organic social media includes standard posts on a company's social media account across various platforms, which are visible to that company's followers. Paid social media creates ads out of new or existing social media posts to boost their visibility and place them in front of potential customers who may not be following the brand yet.
Why outsource social media management instead of handling it in-house?
By outsourcing social media management to a social media agency like Canary & Coal, you're leveraging our expertise in social media strategy across a variety of social media platforms. We'll do the work to help your business maintain its current audience and cultivate an authentic online presence, while you can use your valuable time to focus on growing your brand and business.
How much does social media management cost?
Professional social media management can cost anywhere from $500 to $5,000 per month, depending on the size of your business, number of social media platforms, and the frequency and type of social media content creation you need.
What platforms do you manage?
At Canary & Coal, we work with most popular social media platforms, including:
- Snapchat
- TikTok
- YouTube
- and more!
How do you measure social media performance?
We measure organic social media performance with social media metrics like reach, impressions, follower growth, click-through rate (CTR), social share of voice, and engagement metrics like saves, shares, amplification rate, and applause rate. Paid social media performance is measured with metrics like reach, impressions, cost-per-click (CPC), cost-per-mille (CPM), CTR, conversion rate, cost-per-acquisition (CPA), and return on ad spend (ROAS).