Public Relations:
Your Story, Told Right
At Canary & Coal, we help clients with marketing-focused public relations like press releases, company announcements, and event publicity. When projects call for more specialized PR expertise, we're proud to partner with our sister agency, Lukas Partners, also based out of Omaha. Together, we make it easy to connect you with the right team for the job.
Stronger Together Through the Hurrdat Ecosystem
As part of the Hurrdat family, we collaborate with Lukas Partners to provide clients with expert public relations and strategic communications, while Canary & Coal focuses on traditional and digital media, social media, lead generation, and event planning services. Instead of juggling multiple agencies, you gain a connected team with the expertise to support every stage of your marketing and communications efforts.
Public Relations Support from Canary & Coal
While public relations isn't a primary standalone service at Canary & Coal, we regularly provide communications support as part of larger marketing engagements.
Press Releases
From product launches and company milestones to leadership announcements and community initiatives, we write and distribute press releases to share your story with the right audience.
Client Announcements
Whether you're celebrating an award, opening a new location, or announcing a partnership, we'll help communicate your news in a way that's consistent with your brand and broader marketing strategy.
Event PR Support
For clients planning conferences, fundraisers, grand openings, or community events, we provide publicity support through press releases, media outreach, and promotional communications that complement your marketing efforts. Canary & Coal also offers event planning and organization services from start to finish.
Full-Service PR Through Lukas Partners
As our sister agency, Lukas Partners specializes in strategic public relations and communications, including:
Because we're part of the same Hurrdat family of companies, collaborating between our teams is seamless. You get the right specialists for every stage of your communications strategy. For full-service public relations, visit Lukas Partners.
Public Relations for Every Industry
We've handled PR work for companies across various industries, from agriculture and tourism to non-profits—and because we're part of the Hurrdat and Lukas Partners ecosystem, we're able to connect you to an even broader range of public relations services when your needs call for it. Whatever your industry, we can help you tell your company's story.
How Our Public Relations Services Work
Step 1: Discovery & Consultation
We learn about your communications goals and determine whether your project is best served by Canary & Coal, Lukas Partners, or a collaborative approach.
Step 2: Strategy & Recommendations
Our team recommends the right communications solution—whether that's a press release, event publicity, or introducing you to Lukas Partners for comprehensive public relations support.
Step 3: Execution
If the project fits within our scope, we develop messaging, coordinate approvals, and execute communications that align with your broader marketing efforts. When additional expertise is needed, we facilitate a seamless handoff to Lukas Partners.
Step 4: Reporting & Optimization
We review campaign performance, media coverage, and outcomes to identify opportunities for continued visibility and future communications efforts.
Ready to Tell Your Brand's Story?
Tell your story, build credibility, and earn meaningful media attention with a strategic public relations approach.
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Digital Marketing
From website improvements to email marketing, we help strengthen your digital presence while leveraging Hurrdat's broader digital expertise when needed.