PUBLIC RELATIONS
Your organization’s reputation is important and public relations is a vital means of helping you to establish credibility and a maintain a position of leadership. It’s also a great way to enhance your online presence, gain influence in the marketplace and strengthen community relations.
Canary and Coal, a Duryea Strategic Marketing Company, helps you to leverage traditional, digital and social media to support your public relations efforts and achieve your company’s communications strategies. This includes:
PRESS PLANNING
Discover and promote newsworthy opportunities through your organizations activities. We can help with quality press planning that includes drafting and distributing press releases, managing press conferences and building media relations plans that leverage press opportunities for earned media placement.
THOUGHT LEADERSHIP
Canary and Coal helps translate your insights about your industry, customers, products and operations into a program that transforms your people into recognized experts in your industry. This can include presentations and webinars, speakers’ bureaus, trade articles and more.
SOCIAL MEDIA BEST PRACTICES
Find ways to utilize social media, while ensuring your team understands social media best practices that contribute to their own personal and professional presence online.
CRISIS COMMUNICATIONS
Minimize the adverse impact that negative events can have on your organization by working with Canary and Coal to develop a crisis communication plan that designates key contacts for press relations, drafts talking points and scenario responses and gives you the confidence and clarity necessary in difficult situations.
FULL RANGE OF SERVICES:
