What Does Google’s Switch to GA4 Mean for Marketers?
A lot of attention is being paid to Google’s “new” Analytics property, GA4. First, given that the original launch of GA4 was in October 2020, why is it “new?” Well,…
A lot of attention is being paid to Google’s “new” Analytics property, GA4. First, given that the original launch of GA4 was in October 2020, why is it “new?” Well,…