Lead Generation:
Reach the Right Customers
Clicks are nice. Leads are better. Canary & Coal builds integrated lead generation campaigns for B2B and B2C businesses across direct mail, digital advertising, paid social, and broadcast—all from one team. Every campaign is rooted in direct response marketing, with measurable outcomes built into the strategy from day one.
Multi-Channel Lead Generation Services
Most lead generation companies specialize in one or two marketing channels. We don't. As a B2C and B2B lead generation agency in Omaha, Canary & Coal develops coordinated campaigns—local, regional, and national—that combine direct mail, digital media, paid social, and traditional advertising into one strategy. Each channel has a job to do, and every campaign has a goal: generating qualified, measurable leads.
How Each Channel Generates Leads
Whether you're focused on paid lead generation, inbound strategies, or a mix of both, we build lead generation marketing programs that work for businesses of all sizes—from local campaigns to national reach. Our multi-channel approach combines online lead generation through digital media and paid social with offline channels like direct mail and broadcast, giving you more ways to connect with qualified prospects and more data to optimize from. All our lead generation strategies start with your audience and goals, not a predetermined channel list.
Direct Mail
Reach qualified prospects with targeted mailers that inspire action, and use personalized URLs, QR codes, dedicated phone numbers, and offers to generate measurable leads—especially for insurance and financial service businesses of all sizes.
Digital Media
Keep your brand in front of the right audience with online lead generation tactics like programmatic display, geofencing, retargeting, and email campaigns that drive prospects to landing pages designed to convert interest into inquiries.
Paid Social
Generate leads directly through major online platforms like Facebook and Instagram using audience targeting and native lead forms to make it easy for customers to connect with your business without leaving the platform.
Broadcast
Use TV and radio to expand your reach while driving measurable responses. We incorporate dedicated phone numbers, vanity URLs, and trackable CTAs to help traditional media contribute to your lead generation goals.
Built for Lead-Driven Industries
We've partnered with B2B and B2C organizations organizations across a wide range of industries, developing strategies tailored to their audiences, goals, and buying journeys. Here are just a few of the industries we serve.
Agriculture
Connect with customers actively searching for trusted agricultural products and services through targeted campaigns that generate inquiries, drive store visits, and encourage repeat business. Our agriculture lead generation campaigns are built around your operation's seasonal cycles, regional market, and customer base.
Automotive
Increase test drives, service appointments, trade-in requests, and vehicle inquiries with integrated campaigns that keep your dealership top of mind throughout the buying journey. Our automotive lead generation campaigns are built around your dealership's specific goals and market.
Financial Services
Reach consumers seeking banking, insurance, lending, or financial guidance through targeted campaigns that generate qualified inquiries and encourage meaningful conversations. From financial advisor lead generation to insurance and mortgage campaigns, we build strategies that generate qualified inquiries at every level.
Healthcare
Connect with patients actively searching for providers, dental practices, and specialists through targeted campaigns that drive appointment requests, increase awareness of new services, and keep your practice top of mind in a competitive market.
Non-Profit
Inspire action and grow your supporter base with targeted lead generation campaigns designed to increase donations, recruit volunteers, drive event attendance, and build long-term community engagement around your mission. We work with organizations of every size and cause, from grassroots nonprofits to established foundations.
Real Estate & Mortgage
Reach buyers, sellers, and borrowers at the right moment in their journey with targeted campaigns that generate inquiries, drive open house attendance, and keep your listings in front of the right audiences in the right markets.
What to Expect With Canary & Coal
Step 1: Discovery & Consultation
We start by understanding your business, audience, growth goals, and existing marketing efforts before creating a lead generation strategy.
Step 2: Strategy & Recommendations
We build a customized campaign that aligns channels, messaging, targeting, and conversion tactics around measurable lead generation goals.
Step 3: Execution
We coordinate creative, media placement, landing pages, and campaigns across all channels.
Step 4: Reporting & Optimization
We measure campaign performance, identify what's driving the best leads, and adapt the strategy to improve results over time
Let's Drive Leads
Whether you're launching a direct mail campaign, building an integrated media strategy, or looking for a better way to measure market performance, Canary & Coal can help you turn more prospects into customers.
Explore Related Services
Public Relations
We support marketing-focused public relations while connecting clients with Lukas Partners for full-service PR.
Frequently Asked Questions
What is lead generation?
Lead generation is the process of drawing in potential customers and encouraging them to take a measurable action, such as requesting a quote, completing a form, or calling your business.
What is a lead?
A lead is someone who has expressed interest in your products or services by sharing their information or taking another action that signals they're a potential customer.
What is the difference between demand generation and lead generation?
Demand generation builds awareness and interest in a product or service over time, while lead generation focuses on capturing contact information and creating opportunities for sales.
What is outbound lead generation?
Outbound lead generation is a way to proactively reach prospective customers through channels like direct mail, digital advertising, paid social, television, and radio instead of waiting for them to find you. Canary & Coal uses a multi-channel approach to coordinate these channels into one cohesive strategy—so every touchpoint works together to drive measurable results.
What is inbound lead generation?
Inbound lead generation attracts customers through content, search, websites, and other channels that encourage prospects to contact your business.
Is lead generation worth it?
Yes! Well-executed lead generation campaigns help funnel potential customers to your business and provide valuable insight into which of your marketing efforts are most effective at creating new business.