Digital Media:
Built to Reach & Convert
Breaking through digital noise to get noticed takes more than an expansive budget—you need strategic placements at the right times in front of the right people. We are an Omaha-based digital advertising agency with the right expertise to reach your audience wherever they stream, scroll, and search.
Digital Media Planning
Our audience-first digital media planning services find brand placements that are rooted in data and human behavior—not just broad demographics—to improve reach and find your ideal advertising frequency. We cover all the bases for digital media planning, including digital channel selection, budget allocation, format and channel mix, and performance benchmarks.
Our Digital Advertising Solutions
Digital advertising works best when it's built around your audience, not a standard package. We assess your goals, your customers, and the channels they use most—then build a digital media strategy tailored to drive real results.
Programmatic Display Advertising
Programmatic display advertising across websites, apps, and banner formats with strategic demographic and audience targeting, real-time bidding, and managed DSP access to reach your audience wherever they browse online.
Connected TV (CTV) & Over-The-Top (OTT) Digital Marketing
CTV advertising and OTT advertising across streaming platforms like Netflix, Hulu, Max, Disney+, and Amazon Prime Video with addressable targeting to reach your audiences on the platforms they watch most.
Streaming Audio
Digital audio advertising and programmatic audio advertising on podcasts and streaming radio and audio platforms like Spotify and Pandora, with intuitive targeting to reach your audience on each platform.
Geofencing & Location-Based Targeting
Location-based advertising on desktop or mobile with geofencing, event targeting, and competitor conquesting strategies to reach audiences based on where they live, work, and engage.
Retargeting Campaigns
Retargeting advertising with pixel-based audience tracking, re-engagement strategies, and sequential messaging to reconnect with interested customers and encourage action.
Digital Out-Of-Home (DOOH) Advertising
Digital out-of-home advertising on digital billboards, dynamic transit screens, and other programmatic OOH advertising placements to get your message seen in high-traffic areas.
Traditional and static OOH solutions are managed through our Traditional Media services
Pre-Roll & Online Video Advertising
Streaming video advertising, digital video advertising, and pre-roll video advertising on YouTube and other video networks in out-stream and in-stream formats, with location and topic-based spot placements that get your message in front of the right people at the right time.
Paid Social Media
Paid social media advertising across Facebook, Instagram, LinkedIn, TikTok, Snapchat, and Pinterest with strategic campaign management, audience targeting, and lead generation solutions.
Co-Op Advertising Made Simple
Canary & Coal takes the guesswork out of cooperative advertising by managing every step for you. We build brand-compliant creative, place your campaigns across the digital channels your customers use most, and handle the claim submissions and reimbursement tracking that follow. With experience supporting dealer and franchise networks in automotive, agriculture, retail, and beyond, we help you stretch every co-op dollar further.
Digital Media Buying for Every Industry
We've run digital media campaigns for clients across the automotive, agriculture, nonprofit, sports, and tourism industries—from programmatic display to CTV to paid social. If your audience is out there, we can reach them.
How We Build Your Digital Media Plan
Step 1: Discovery & Consultation
We start by understanding your brand goals, target audience, budget, and current digital media advertising activity before recommending a single placement.
Step 2: Strategy & Media Planning
We build a tailored digital media plan and marketing channel mix specific to your digital advertising needs by doing market selection, scheduling ads, and setting reach and frequency targets.
Step 3: Execution
Our digital media agency handles it all—placing and coordinating media buys, setting up platforms and trafficking campaigns, delivering spots to streaming services, and managing invoicing and make-goods—so you don't have to.
Step 4: Reporting & Optimization
We track performance across all channels—impressions, click-through rates, conversions, and cost metrics—then share clear reporting and adjust ad placements and spend based on what the data shows.
Let's Build Your Digital Media Plan
Connect with your audience wherever they spend their time with a customized digital advertising strategy from Canary & Coal. We create integrated campaigns designed to reach the right people and drive meaningful results.
Explore Related Services
Frequently Asked Questions
What is digital media planning?
Digital media planning is the process of determining which digital channels, formats, and placements will most effectively reach your target audience. It covers channel selection, budget allocation, scheduling, and performance benchmarks—all before a single placement is made.
What is programmatic advertising?
Programmatic advertising is the process of automatically buying and selling digital ad space using software and algorithms rather than manually negotiating price and placement.
How does programmatic advertising work?
Programmatic advertising works by using software and algorithms to automatically buy and sell digital ad placements in real time. When a user loads a page or opens an app, an automated auction takes place in milliseconds—the winning bid gets the impression, and the ad is served instantly.
What is the difference between CTV and broadcast TV?
Connected TV (CTV) is on-demand and delivered over the internet through streaming services, while broadcast TV is transmitted through signals or cable on a specific schedule.
What is geofencing advertising?
Geofencing advertising is a form of audience targeting that defines a boundary around a specific location to help guide a location-based marketing strategy.
What is the difference between OOH and DOOH?
Out-of-home (OOH) advertising consists of static billboards and outdoor advertising signage with no digital elements. Digital out-of-home (DOOH) advertising consists of dynamic displays, digital billboards, or animated outdoor signage.