Digital Marketing:
Results You Can Measure
Reach your audience where they are with digital marketing services at Canary & Coal. As part of Hurrdat, a full-service marketing agency in Omaha, we can deliver a comprehensive suite of digital marketing services locally and nationally.
Our In-House Digital Marketing Services
We offer online marketing services, digital marketing strategy, and channel recommendations to level up your online presence.
Website Updates
Strategic copy and image swaps, new webpage creation, updated event listings, blog posts, and more. We'll keep your website up to date with your latest, most accurate business information.
E-Newsletter Management
E-newsletter creation, scheduling, and sending to help lighten your workload. We handle the organization so you can use your valuable time on other priorities.
Comprehensive Digital Marketing Solutions With Hurrdat Marketing
Canary & Coal's parent company, Hurrdat, is an Omaha-based digital marketing agency offering a complete suite of digital marketing services for small businesses and large enterprises.
Search Engine
Optimization (SEO)
Get found by more customers online by building a strong organic search presence.
Local
SEO
Attract more people to your business with location-based targeting and Google Maps optimization.
Content
Marketing
Position your brand as an expert in the field with long-form blog content.
Paid Search
Advertising
Get in front of your target audience with sponsored ads on Google and Bing.
Web Design
& Development
Build an optimized business website from the ground up—or redesign your current website—to showcase your brand.
Digital Marketing for Every Industry
Together, Canary & Coal and Hurrdat have built digital marketing strategies for clients across legal, healthcare, manufacturing, real estate, hospitality, non-profit, and tourism industries—blending SEO, paid search, email, and content into campaigns that actually move the needle. Whatever your industry, we know how to turn strategy into growth.
How We Build Your Digital Marketing Strategy
Step 1: Discovery & Consultation
We start by getting to know your brand, your goals, and your audience so every recommendation we give will be built around your business.
Step 2: Strategy & Recommendations
We evaluate your current digital marketing efforts to identify what's working, what isn't, and where opportunities are, with support from Hurrdat's broader team of marketing specialists.
Step 3: Execution
We put your strategy into action, backed by the tools, technology, and industry relationships that come from being part of the Hurrdat family.
Step 4: Reporting & Optimization
We track performance against your marketing goals, analyze what the data is telling us, while making ongoing strategy adjustments to improve your results over time.
Ready to Talk Digital Strategy?
Reach the right audiences, strengthen your online presence, and drive meaningful results with a customized digital marketing strategy.
Explore Related Services
Social Media
Build stronger customer relationships through consistent, organic social content and targeted paid social campaigns.
Frequently Asked Questions
What is digital marketing?
Digital marketing is the use of the internet, search engines, online platforms, and internet-connected devices to promote products, services, and brands to targeted audiences. Common digital marketing channels include SEO, PPC ads, social media, content marketing, and email marketing.
Why is digital marketing important?
Digital marketing is important for reaching your audience where they're consuming media: online. Digital advertising enables your brand to target the social media platforms your customers are scrolling on, the websites they visit, and the things they're searching for.
What is the difference between digital marketing vs. traditional marketing?
Digital marketing takes place entirely online on websites, search engines, social media, and internet-connected devices, while traditional marketing relies on physical advertisements in print publications, billboards, and other offline formats like TV and radio. Both play a role in reaching your audience, but digital marketing offers something traditional channels can't: the ability to target specific audiences, track performance in real time, and adjust your strategy based on actual data—not just impressions or estimates.
How do I choose a digital marketing agency?
Look for a digital marketing agency that offers the services you need, understands your industry, and works within your budget. At Canary & Coal, we specialize in digital marketing strategy, channel recommendations, website updates, and e-newsletter management. And because we're part of Hurrdat, we can also tap into a broader range of digital marketing services, giving you personalized, hands-on support backed by the resources of a full-service network.